ORLANDO, Fla.-Tiger Woods’ biggest corporate backer has reduced the role of the world’s top-ranked golfer in its marketing at the annual PGA Merchandise Show.
Nike’s outdoor booth at the event’s annual Demo Day features only one photo of Woods, located near an apparel display inside the company’s tent. The area is only accessible to media and [...]
Nike Brand President Charlie Denson had admitted that company officials expected to see a short term impact on Woods’ absence from the game.
How much of an impact? Not as much as you think.
Last month, we gave you the reasons why Nike Golf wouldn’t be hit as much as many were speculating — mainly the fact [...]
Nike said Wednesday that quarterly profit jumped 10 percent, topping Wall Street estimates on strong U.S. demand for its footwear and robust growth overseas, sending shares up over 3 percent in after-hours trade.
“We’re making some bolder, more aggressive moves with the overall portfolio than you’ve seen in recent years,” Chief Executive Mark Parker told analysts [...]
