Story of the brand Air Jordan
Air Jordan is a series of brand named after the most popular NBA star- Michael Jordan under the leadership of NIKE. In 1985, Michael Jordan signed a contract with NIKE, which was a small factory of sports goods at that time. The company offered him big pay, then NIKE brought out the first shoes name after Jordan. That’s the first shoes in series of Air Jordan.
Air Jordan 1 shocked the American market when it first came into being. NBA players’ shoes must use white as the main colour at that time, however, Jordan worn the black red Air Jordan 1. Then NBA imposed a fine of 1000USD, but he continue to wear it. Then the fine increased to 3000USD, later 5000USD, but NIKE was pleased to offer. At the same time each “X”put after a “banned” were printed on Jordan’s shoes. NIKE’s gambling won and this lead to its leadership in sports shoes.
Air Jordan 1 used the most colours in series of Air Jordan. It is said the first edition used 23 colours and it was divided into high-cut and low-cut ones. We can see it had canvas low-price ones AJKO. The shoes used Air sole air bed, which is not new technology now. But it has advanced shape, it has become easy-fit classical series. The old school class shoes can fit the sports clothes and fashionable clothes at the same time and become the classic.
20 years passed, Air Jordan series have become the most popular band in this area. During this period Jordan retired three times and came back twice and Air Jordan also experienced a lot. In order to make a summary for Air Jordan in the special time, NIKE brings out the 20th in series of Air Jordan- Air Jordan XX. Although the experience of Air Jordan XX is strange, the deep meaning of it can be never reached by others nor be denied.
Right now, Air Jordan XX is not strange for most fans of shoes. But Air Jordan XX – brought out in 2005, the meaning of it can be never forgotten by us. For us, prints on the upper vamp are words attached in history. They tell the hardness of the 20 years and they also mark the achievements of Michael Jordan and Air Jordan series.
Record of the brand Air Jordan
English name: Air Jordan
Country: USA
Found year: 1985
Founder: Bill Bowerman (died on 24th Dec. 1999) Philip Knight (NIKE’s president now)
Headquarters：Near Beaverton, Oregon, United States
